We marketers and advertisers know how difficult it is to capture people’s attention. It managed to make an impression and have people talking about it. You may or may not have liked the Mountain Dew commercial, you may or may not have been freaked out by the ghastly creature parading around in diapers, but it certainly got people’s attention, which was the whole point. The only other commercial that raked in a higher viewership was the Hyundai First Date ad.
MOUNTAIN DEW ADS FULL
Garnered over the course of less than four full days.
It’s an instant YouTube hitĪt the time of writing, the officially uploaded video of the commercial on YouTube had more than 9 million views. The psychedelic commercial started trending soon after its debut on February 3. The folks at Mountain Dew thought, why not? That is exactly what makes their ad so noteworthy! However, there was a lot of same old about most of them, which is not surprising with a 30-second airtime going for $5 million on CBS. (We are awaiting the latest figures.)Ī total of 46 advertisers took the stage, and some of them delivered memorable ads (though that is a subjective interpretation). With more than 114 million viewers tuning in for the Super Bowl last year, making it the American television’s most-watched event, expectations were of an even higher viewership for the Super Bowl this year. (Three good things in one, they said, as the company launched new flavors of its drink.)Ī Mountain Dew rep told ABC that the commercial “stars a quirky, albeit endearing character that is also comprised of three awesome things fans love in a Super Bowl commercial – a puppy, a monkey and a baby.” I don’t know about endearing, but agree with the rest!Ĭertainly an unusual way to stand out and make a point when all eyes are on you and you want to ace the coveted 30-second slot.īig bucks are not enough at the Super Bowl. Mountain Dew made the most of it by packing in a weird creature, pulled straight from someone’s twisted imagination: one part monkey, one part puppy, and one part human baby. One company, however, stood out from the rest. Most of the advertising was straightforward and sedate, with clichéd commercials going about in a predictable fashion. To be more precise, one advertisement did. But much as I hated the result, the event did make a mark on the business owner in me as far as inspired advertising goes. Sunday’s Super Bowl 50 was a heart-breaking affair for Panthers fans like me. The commercial will be amplified across TV, digital, outdoor, and social media.What do you get when you cross a pug, a monkey, and a human baby? I am confident that this adventurous film will resonate strongly with my viewers and inspire them to tackle their fears with courage." I strongly believe in this philosophy of ‘Darr Ke Aage Jeet Hai’ and I am happy to be bringing this philosophy alive on screen. Mahesh Babu said, “I have learned that while everyone faces fear in some form or the other, facing it head-on is the best way to tackle it and salute everyone who is growing through this challenge and trying to overcome it. We hope that this campaign encourages our audiences to overcome their fear and move ahead on the path to victory." He embodies the courage and determination that a true hero is made of, and I am confident that this action-packed film on the top of Burj Khalifa will strike a chord with our consumers.
With this new campaign, the brand reiterates that real heroes are those who face challenges head-on and emerge as winners. Vineet Sharma, category director for Mountain Dew & Sting for the company in India said, “ With our ‘Darr Ke Aage Jeet Hai’ philosophy, this drink continues to celebrate the spirit of those who push themselves in the face of fear to achieve extraordinary results. However, the actor Mahesh successfully completes his jaw-dropping stunt.
Speeding down from his bike on a slim runway, Mahesh leaves the audience on-ground gasping with disbelief and fear as he falters and skids mid-way. He takes a sip of the drink, looks resolute as he plunges off from the top of Burj Khalifa on his bike defying all odds. The film showcases his dilemma and determination as he evaluates his choices.
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